Improve how you
win and deliver work
Teams experiment with tools. Tasks move faster, but the commercial process, decision rights and customer commitments remain unchanged.
Make commercial work with AI.
I help commercial and transformation leaders in the energy, infrastructure and industrial sectors use AI to win work, deliver work and create new value to sell.
The AI value gap
Most organisations are making work faster. The leaders are making new value possible.
Copilots and pilots can improve productivity. The larger opportunity is to redesign commercial operations, services and customer outcomes around what AI can now deliver.
Improve how you
Create new value
to sell
AI is designed into the operating model or customer offer, making expertise, insight or outcomes viable at a scale that was previously too costly, slow or difficult.
The next question is bigger.What could your business offer that it cannot profitably deliver today?
Where the opportunity gets stuck
The business knows the customer. IT knows the technology. Who connects the two?
Commercial and operational reality
Your teams know the customers, the work and where value is created. But they are busy winning and delivering today’s business, with little capacity to turn that knowledge into a clear AI opportunity.
Technology and transformation
IT can assess data, platforms, architecture and security. It still needs the commercial context to know what is worth building and what the result must deliver.
That is where Ignis comes in: working with both teams to turn a commercial opportunity into a governed design that can be built, delivered and sold.
How Ignis helps
A practical route from commercial insight to AI-enabled delivery.
Map
the opportunity
Map the work, data, governance, systems and decision rights. Identify the priority opportunities, then leave with a commercially grounded AI strategy and roadmap.
Design
the model
Turn the priority into a governed model: the proposition, workflow, evidence, human responsibilities, data, controls and a build-ready pilot brief.
Support
delivery
Stay involved while an internal team or technology partner builds, tests and refines the system. Protect the commercial intent, test the pilot and guide adoption into use.
17 years in complex commercial work
Energy · Infrastructure · Industrial
RWE
Ways to start
What needs to change: the work or what you sell?
Commercial AI adoptionWin work.
Commercial transformation
Win work.
Deliver work.
Redesign how teams win work and carry commercial commitments into delivery with governed human–AI workflows.
Move faster while keeping evidence, judgement and accountability connected.
Explore adoptionSell differently.
Develop AI-enabled services, offers and delivery models from the expertise and insight your business already holds.
Give customers new value to buy, with a model your team can deliver and govern.
Explore transformationGuide
A practical guide to governed AI
for bids and tenders.
Choose a useful commercial workflow, design the human-agent system and keep people accountable.
Read the guideWhy Ignis
Commercial leadership first. AI only with judgement.
17 years working across complex commercial work, from project engineer to Bid Director, including bp, RWE and Bouygues.
Technology should strengthen commercial judgement, not replace the name on the commitment.About Yorik
Questions leaders ask
Before you put AI on the work.
What is Commercial AI adoption?
It is the work of redesigning an existing commercial process as a governed human-agent system, with clear evidence, responsibilities and decision rights.
What is Commercial transformation?
It is the work of identifying, testing and delivering commercial innovations: services, offers and delivery models that AI makes commercially viable.
How do we know whether a new AI-enabled offer is viable?
Test the customer problem, your right to win, delivery safety, margin and whether the business can sell and support it before committing to a build.
Do we need to choose a platform or clean all our data first?
No. Start with the commercial problem and the evidence one useful pilot needs. That exposes the information, integrations and controls that matter.
Does Ignis build the technology?
Ignis defines the commercial requirement, workflow, controls and pilot scope, then supports your internal team or technology partner through delivery. Where appropriate, delivery can be scoped separately.
Where should we start?
Start with a live commercial pressure or opportunity. Map the value, feasibility and controls, then choose one bounded next move.
Can we use our existing technology?
Usually, yes. The work starts with the information and systems you already have, replacing or adding technology only where the evidence requires it.
What stays human?
Commercial judgement, customer commitments, risk decisions and exceptions remain human-owned. Agents support defined tasks with clear evidence and escalation points.
Turn AI ambition into
commercial advantage.
Start a conversation 
Ignis