About
The person
behind Ignis.
I am a
I know what it's like
to doubt yourself
in the room.
I spent over a decade leading large teams inside some of the UK's most demanding organisations. Director level. Board visibility. Real pressure. And through most of it, I carried a voice that questioned whether I truly belonged there.
That voice didn't go away when I got promoted. It didn't quiet when projects succeeded. If anything, the stakes rising made it louder. I was performing confidence I didn't feel: exhausted, wired at 3am, and unable to switch off.
The work I now do with clients is the work I had to do on myself. Executive coaching opened the conscious layer. Hypnotherapy did what coaching alone couldn't. It went deeper, faster, and changed the story I was telling myself at the root.
I built Ignis to give high-performers access to both. Because you deserve to lead from the real version of yourself.
Philosophy
Three things I believe.
01
Confidence is learned.
It's not a personality trait you were born with or without. It's a set of beliefs, and beliefs can change. All of them. At any age. In any role.
02
Performance costs.
When you perform confidence you don't feel, it costs energy, sleep, authenticity, and joy. The goal isn't to appear more confident. It's to actually be it.
03
The work is worth it.
Leaders who do this inner work don't just perform better. They sleep better, lead with more presence, and inspire people in ways no technical skill ever could.
Let's talk.
Free 20-minute call. No pitch. Just a real conversation.